Automotive Sales – How to Replace the Income You Have Lost

The Automotive Sales industry is full of very talented sales people that are struggling to make ends meet since the down turn of the economy in October of 2008. This article will be the first in a series discussing the difficulties that these people are facing and how they can over come them.

I have been in the Automotive sales and sales training industry for over 25 years. I have seen some very good times along with some down times but I have never seen a decline in over all sales as bad as this past year. The biggest problem that these sales professionals face is how to justify the long hours,usually 10 to 12 hours a day,the pressure to perform at high levels and the daily grind that comes with this industry for half the money that they are use to making. Automotive sales professionals are use to making on the average of $80,000 to $120,000 a year depending on what type of franchise they are selling for.

When you consider that less than 1% of the total population makes over $100,000 a year you can see how this industry can become very addictive. What career options are available to these people? What career could they change to and replace that type of annual income with out extensive training and added expense? Real Estate? I don’t think so. Real estate brokers,if possible, may be in a worse situation than automotive sales people. Mortgage Broker? Not a chance! They depend on Real estate brokers and they are both wondering what career is next for them.

The answer is Internet Marketing. There is no recession on the Internet! In the next 2 years 70 million people will be looking to start a full or part time home based business. This transformation from the traditional business model of brick and mortar to the Internet business model will be the greatest transformation of wealth in history. Anyone can start a home based business. No matter what your level of Internet experience is.

The 3 groups of people I mentioned before,Automotive,Real Estate and Mortgage Brokers, all have sales experience which gives them a bit of an upper hand or head start when getting started in Internet Marketing. Automotive sales professionals are already use to using a CRM tool with an automated email responder for the initial follow up after the first contact with the prospect. The only thing for the automotive sales person to do is plug into a system that does all the work for you. How easy can that be?

With a fully automated system that includes several income streams,cutting edge technology, professional up to date training from the industries leading income producers and marketers that will teach you how to use the marketing tools that are needed to be successful in Internet marketing, anyone can start making money from the comfort of their home on a full or part time basis. This is exactly how I began in this industry and I have been able to match my full time income working part time out of my home office.

All it takes is drive and determination and you can turn your part time business from home into a full time six figure income and fire your boss!

Car Sales Reps – Automotive Sales Professions Are Finding New Careers and Opportunities

Tired of getting the same results from doing the same old thing? If you want different results you need to take different actions. Besides, the automotive industry is slowing down and it will be even harder to continue making sales. You might have to double your efforts to only make half the money. Is that what you want?

It is no surprise that sales reps are leaving the automotive industry to jump on the bandwagon of working from home on the internet. So many people from all walks of life are finally admitting that an online business run from home can not only be legit, but can also provide enough income to replace a career. The business and economic trends are taking people that direction. And the greatest money is always made where the trends are. But you have to be in front of the trends. You can’t wait too long or you will miss the boat.

Or you can keep working your tail off making your dealership a lot of money while you get pocket change for doing all of the work. There are ways to make $1,000 per deal or more with an online business. And this can even be done with having your system do most of the work, and in some cases your system will even close some of your deals for you.

What if you could replace your income without having to be outside, exposed to the elements and unpredictable weather? What if you did not have to commute? What if you could be with your family more? What if you could increase your income? What if you could create multiple streams of passive residual income, meaning that you would be making money whether you were working or not? What if you could build your income level to where you were making more in a month than the annual income of most other people?

This is all possible with an internet business run from your home. Take a serious look at what could be your new lifestyle.

Good luck!

Why You Need More Than 1 Income Source For Your Personal Finances

Today’s economy gives us plenty of reasons to have more than one source of income. The reality is that we are always is some form of economic turmoil so for our personal finances to not suffer we must always have Plan B and Plan C in action. If one of your incomes is lost then you have others that will replace it. Being ahead of the game means little or no lost income.

How does someone find an additional source of income? My best advice on this is to start with something you enjoy or something is related to your current line of work. It is much easier to have a passion to put in the extra time necessary to create a second income stream if you love what you are doing.

The future economies of the world will center on information. The things that you have learned in life have value to those people who have not learned those things yet. A lot of times we place no value on what we do know because we accept the fact that everyone knows it as well. Use the value of this information and get paid for it.

Build an online presence of who you are and what you know so that people will seek you out. Your value is greater as someone who people look for as opposed to someone who is looking for people. You do this through social networking on sites like LinkedIn and Facebook. Tell your story on these sites and seek out those that might want to know more about you.

Next thing that you can do is investigate online internet marketing. Learning how to capitalize in the virtual world will give you multiple streams of income opportunities. Once you have a handle on being able to market yourself online, the number of information and digital products that you can market are endless. I personally hate the term automatic income because the only real automatic income takes lots of money and has a very low return. That is a savings account. Other than that you must be involved in some way to get a great return. You are not exchanging time for money you are investing your time instead of cash.

Finding a good source of training to become an internet marketer is important. Most services are merely trying to get you to buy their product and then they try to get you buy their next great idea. Make sure that their marketing plan is to help you succeed and not just for them to succeed. Programs that are more hands on giving will help you grow your income streams.

Remember again that as you grow your income streams that you must diversify and not just count on one area of expertise. If you are automotive related you understand how that economy cycles from selling new cars to the upkeep of current cars. But when the economy is down maybe you need to help your automotive customers find retirement advice. Be versatile, because once you have a customer they will turn to you again if you have given them a reason.

For more advice on personal finances and growing more income streams check out the resource box below. You can also find help with retirement planning and building a savings plan there as well.

Three Reasons to Invest in Online Video: Why Streaming Video Must Be Included in your Marketing Plan

Userplane’s Michael Jones explains why online video must be included in your marketing mix.

Thanks to online video ads, guys with bad hygiene and pathetic social skills can try wooing VH1 VJ Rachel Perry– and they even get a well-mannered response. Ah, the wonders of the internet.

The ad campaign was an innovative partnership between laddie-mag Maxim and Pontiac to hype the carmaker’s Solstice Roadster. Users logged onto the magazine’s website and submitted pick-up lines to an image of Perry, actually an incarnation of the beautiful celebrity compiled from hundreds of pre-recorded videos. People with the best lines registered to win a car. Depending on the attempt, the program culled Perry’s retort in real time from hundreds of pre-recorded responses. The site was flooded with users. According to Advertising Age, 16,000 people registered in its first three weeks.

The titillating Pontiac campaign was the successor to Burger King’s Subservient Chicken, an online craze of its own. The two demonstrate the unique potential for online video ads. They lock millions of users to the sites, create a viral response by allowing fans to email the links to friends, and generate pop culture buzz. And of course, the online video ads paid off in higher chicken sandwich sales and registrations.

We shouldn’t be surprised online video ads are becoming so popular. The streaming ads are a natural outgrowth of technological advances, evolving consumer habits and the perennial desire to gain traction with users. They are a much-needed advance in the maturation of the internet and will help ensure its future profitability. Fortunately, companies are realizing this. The online research aggregator eMarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by 2010.

Three key factors have caused the rise of online video ads, and will guarantee the medium soars in 2006.

1.) A tech-savvy culture

If the internet were a child, we could say it’s leaving the awkward ugly stage and beginning to blossom. Let’s face it, only a small number of consumers jumped on board with the latest technologies when they over-promised on the results or didn’t work out the bugs. At first, technology was holding back advances, which held back the profits. I was like a parent, cringing and wincing at those banners and pop-ups. It was like seeing my youngster lurching through puberty. Hang in there little buddy, you’re gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I’m beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it’s only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 2008.

With all those high-speed connections out there, comScore Networks found consumers putting them to good use. More than 94 million people in the United States viewed a streaming video online in June of last year, according to comScore. The company recently released the first comprehensive assessment of the online streaming marketplace and, surprisingly, discovered that technology isn’t just for youngsters anymore. Consumers between ages 35 and 54 accounted for more than 45 percent of online video ads watched in August 2005. It is 20 percent more likely that these mature adults will watch an online video than the typical internet user, the study found, and people between the ages of 25 and 34 are 12 percent more likely to watch a streaming video. These are hot marketing targets, and they love their streaming media.

“Contrary to public perception, it’s not just ‘college kids’ or ‘bleeding edge’ internet users who are streaming videos,” said Erin Hunter, senior vice president of comScore Networks media and entertainment solutions. Publishers are using innovations like high-quality video product clips, music videos, movie trailers — even news broadcasts — to engage consumers, Hunter said. “This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience,” she added.

2.) An evolving business mindset

The video ad pioneers have mainstream companies hot on their heels, jumping on the online video bandwagon. Todd Herman of MSN told Clickz.com that 23 of the top 50 brands have advertised on the site since its launch in August 2004. They include Pfizer, Procter & Gamble, General Motors and Johnson & Johnson.

Hunter, of comScore, says advertisers are “waking up” to the potential of online video ads. “People want more than a two-dimensional experience online, and this powerful medium now reaches everyone with engaging and interesting content,” Hunter said.

The internet makes users part of the media experience. They aren’t just viewers, as they are on television. They’re participants. They’re members of the online community. Advertisers are taking advantage of this increased engagement and loyalty. On New Year’s Eve, MSN aired 30-second video ads from the entertainment and automotive industry throughout its live web cast from Times Square. The coverage allowed internet viewers to become part of the show– sending emails that were included in the web cast.

Companies are also mainstreaming online video ads because they use quantitative data to connect consumers to products and services. This is the new “golden metric” to determine ROI, according to Diane Mermigas, contributing editor to The Hollywood Reporter. “It is impossible to counter the logic that paying 28 cents for a click on Google by a targeted consumer who might engage in an electronic transaction is not preferred to paying 10 cents per reader for a national magazine print ad that might not be seen,” Mermigas writes.

Mermigas says traditional media outlets can cash in on the online action by moving consumers and advertisers to websites. In the future, look for more joint marketing sales between internet video advertising and traditional media outlets. Companies will integrate campaigns, combining online videos with TV spots run on cable networks. This naturally extends the campaign because video production costs were paid when the content was prepared for traditional media.

3.) Interactive, engaging and informative

Finding your ads’ target audience is only a start, you have to lock them in to be effective, get them to engage. TV, radio and print have skinned this cat every which way for decades, but they’re still handicapped. They’re dealing with passive mediums and can’t snoop while the consumer interacts with the pitch. The truth is, they don’t know who’s paying attention or for how long! Meanwhile, customers who check out the new online video ads by Ross-Simons not only get a behind-the-scenes peek at the styles of jewelry merchant, their interaction with the ad teaches marketers what works.

Ross-Simons just launched its streaming ads on its website. They star soap opera actress Lauren Koslow of NBC’s “Days of Our Lives,” and allow consumers to click on highlighted items to learn more or order the product. The videos engage customers and allow them to take action at the moment of interaction. It’s more than an advertisement– it’s a prelude to a transaction.

Shot on digital video, there is little comparison between online advertisements and their passive cousins. Programmers can blend interactive concepts with the campaigns, like hidden “Easter eggs,” flash, 3-D and high-resolution images. Many online ads include viral elements like emailing the ad to friends or allowing users to become part of the online community by posting comments on the site.

David Hallerman, senior analyst at eMarketer, said, “More than any other advertising format, internet video has the potential to blend hot marketing elements together– branded entertainment, paid search, viral marketing, consumer generated media, behavioral targeting, website brand marketing and online gaming.”

And every time a user emails an ad, clicks on an Easter egg or conducts a search, we’re learning more about our target audience. We’ll take that information and improve, giving consumers what they really want next time, and the time after that, and the time after that. The best part is that this is only the beginning.